About NEPA Wholesale

Established in 2009, NEPA Wholesale is a leading regional distributor of consumer goods. We’re known for fast fulfillment, unbeatable pricing, and a vast inventory that helps retailers grow.

Performance-Based Role | B2B E-Commerce | Regulated Industry

We are looking for a data-driven website performance strategist to identify and fix issues that are slowing down customers, causing confusion, and reducing sales. This is not a coding role. You will analyze user behavior, find friction points, and provide clear action plans for our developers to improve conversions, usability, and search visibility while maintaining regulatory compliance.

Key Responsibilities

• Analyze customer drop-off points in registration, checkout, and payment flows

• Simplify complex business account and verification processes to improve completion rates

• Reduce cart abandonment by improving clarity, speed, and usability

• Improve confusing payment method selection and invoice timing explanations

• Address checkout issues caused by out-of-stock products and poor stock visibility

• Recommend solutions for delivery versus pick-up selection during checkout

• Improve account management features, such as license updates and document uploads

• Align system behavior with customer expectations through clearer instructions and onsite messaging

• Design or recommend automated notifications for order cancellations, delays, and status updates

• Conduct keyword research and improve site structure for organic search growth

• Identify technical SEO issues and recommend performance improvements

• Provide clear, step-by-step recommendations for developers to implement

• Prioritize website improvements based on business impact and conversion potential

Ideal Candidate

• Strong experience in Conversion Rate Optimization (CRO)

• Background in UX strategy for e-commerce or B2B websites

• Solid knowledge of SEO best practices

• Comfortable using analytics and behavior tracking tools

• Able to turn customer pain points into practical, structured solutions

• Experience in regulated or restricted industries is a plus

Compensation

• Base salary + performance-based commission

• Salary discussed during interview

Work Location: West Palm Beach, FL 33407